Get yourself pampered…and help KLC clients, too!

TREAT yourself to some much-needed pampering and help support the next generation of therapists at the same time.

A complete range of beauty treatments, from massages to manicures and electrolysis, are on offer at The Beauty Room within Greensward Academy, in Greensward Lane, Hockley – a KLC client.

The Castle Point salon enables students studying Level 3 BTEC in beauty therapy sciences at the school a real hands-on experience dealing with clients and perfecting their skills.

Parents, staff and friends regularly visit the salon, but the students need more support and urge members of the public to make an appointment.

Carole Bartup, head of beauty, said: “Our 16 to 18-year-old students complete a two-year course covering all beauty therapy treatments, as well as health and safety and professional ethics.

“They also work with the Academy’s science staff, carrying out experiments and looking at potential skin reactions and allergies.

“All of our beauty therapy students would have reached a high level of experience before being allowed to work on clients. They are constantly supervised and assessed by our experienced teaching staff.

“The Academy has a first class and well equipped beauty salon which all the students and visitors thoroughly enjoy. We offer a range of beauty treatments equivalent to those found in the best salons in Essex.”

To book an appointment, make general inquiries or request a price list, call 01702 202571 ext 1304.

Couples’ massage prize raises client’s profile

Valentine’s Day is just around the corner – and KLC client Rosemary Cunningham has taken the opportunity to promote her business.

By offering a prize of a massage course for two, we were able to secure the massage therapist some great coverage in the well-read Essex Enquirer newspaper, with its readership of 160,000 people. Makes you feel all warm and cosy!

See the promotion – which also gets a big mention on the front page – on page 21

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PR campaign for chef earns full page coverage

Press release for chef appears in local newspaper
KLC press release for Essex chef appears in Brentwood Gazette

We are delighted this week to earn some well-deserved coverage for our Halstead chef, John Dicken, who is in Russia opening a new restaurant. KLC spent time interviewing John, before writing a feature about his exciting project.

The Brentwood Gazette and Essex Chronicle newspapers have given over a full page to the story, plus image supplied by KLC, in this week’s editions.
We cannot wait to hear from John about how the grand opening went!

Client’s success goes global

Chef John Dicken
Chef John Dicken perfects his dishes ready for Russia

If you can’t stand the heat….then head to where it’s minus 30 degrees!

Essex chef and KLC client John Dicken is jumping from the frying pan and into the fire as he swaps his own bustling kitchen at Dickens Restaurant, Halstead, for the unknown world which awaits him in Russia.

Fine dining expert John this weekend flies across the vast expanse of Siberia to Sakhalin, an island off the far eastern coast of Russia, to open a restaurant.

Not only will the country and language be new to him, but it will be the first time he has seen the restaurant, Café No1, and met the people who will be cooking and serving his dishes there.

He said: “I was approached by a Russian client who dines at Dickens Restaurant and who runs the marketing for the Sakhalin restaurant owner. I was offered the opportunity to help revamp the place and relaunch the menu.

“The experience will be fantastic!”

John, 53, has been in the industry for 37 years, having trained at the Connaught Hotel, in London, before working in France and Switzerland. Along the way, he has won AA Rosettes and created a name for himself as a highly successful chef.

He opened his first restaurant, Dickens Brasserie, in Weathersfield on 1989 and the White Hart, Great Yeldham, in 2000. Eventually, having sold both restaurants, John took on his next challenge – renovating the Townsford Mill, in Halstead, and creating Dickens Restaurant Café Bar.

However, despite his many years of experience, John has been met with a wealth of new challenges with the Russian project.

He said: “I have helped to design the new kitchen and create the menu. They had very classic Russian dishes on the old menu, but the country is changing and they would like to embrace some European culinary styles. I have kept an element of the old menu as you can’t go in to any business and just kill everything. For example, the Russians, not surprisingly, like soup because of the weather so that will stay. They have requested, however, demonstrations in pasta-making. Sometimes change has to be gradual and we will rely on customer reaction to help make the business successful.

“I have introduced a modern menu with food which is beautifully presented. That said, we have had some difficulty in getting certain ingredients for the dishes. Translation has not always been easy, it has required more than a look in the Rough Guide to Russia! I have had to wonder what fresh products can be sourced. So, when I arrive, I will be going around the markets with the chef and team to see exactly what is easily available.

“Just to make it more interesting, I will be there during one of the coldest months of the year!”

John will then concentrate on training the chef and his ten self-taught team members on how to create the fine dining dishes on the new menu. Together, during the visit, they will serve the new dishes to 300 dignitaries and business people and officially open Café No1.

He said: “What will give me enormous pleasure is taking people, who may not have had a great deal of training, who are hungry for knowledge and being able to share my skills with them.

“But, I need to bear in mind I will have to quickly take on board certain Russian cultural tastes, for example how they like their meat cooked. It will be no good me serving them food they do not want to eat.”

Despite a few nerves, the chef is simply proud of his work.

He said: “My career has done me proud. I get up every day and want to come to work. A lot of guys my age are ready to enjoy what they have achieved, but I cannot resist this new challenge; it is beyond my wildest dreams.”

PR for awards night gains coverage

Press release for school client published in local newspaper
KLC press release published in the Echo

This week, in our role as media consultants for the Academies Enterprise Trust (AET), we gained some great coverage for their annual awards evening.

Pupils at Academies around Essex will celebrate their successes from the previous year.
Our press release was published this week in the Echo, the local paper for the Greensward Academy, Hockley.

Clever coverage will get client noticed

KLC helped client The Benson Bar & Hotel gain some very clever press coverage this week.

By offering up a great prize from the Braintree client, we were able to secure more than a quarter of a page of space in the well-read Essex Enquirer newspaper. To place an advert of this size would have cost hundreds of pounds. Doing it our way is a far more clever and cost-effective way to catch the readers’ attention.

Off the back of this, we are also able to gain a priceless database of contact details of people who enter to win the prize, free of charge! Again, priceless!

Take a look at the promotion on page 20 of this week’s Essex Enquirer…

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Academies to recognise students’ achievements

And the winner is…

Students from across Essex’s four Academies are planning their speeches in preparation for the second annual Oscar-style ceremony.

The Academies Enterprise Trust Awards will take place on Monday February 7 at the Cliffs Pavilion, in Southend.

Star students and staff from Greensward Academy, Hockley; Maltings Academy and New Rickstones Academy, both in Witham; and Clacton Coastal Academy, in Clacton; will be awarded for their efforts with seven trophies up for grabs for each school.

Host Jamie Benson, head of sixth form at Greensward, said: “We will be presenting community awards, specialism awards, services to the Academy awards, world class achievement awards, courage and team awards, plus awards for staff input.

“Staff and students have been nominated for these accolades and the winners will not be known until the night when the headteachers of each Academy will make the presentations.”

On the night, each Academy will perform a ten-minute music, drama or dance piece, before joining together to perform to We Are The Champions.

There will also be a display of art, photography and textiles work from students in the foyer.

The new London Academies have also been invited along to hear about their Essex counterparts’ achievements.

Mr Benson said: “This is about celebrating the success of the past year in areas not normally recognised by academic achievement.

“It is good to see what goes on at other schools and for the students to mix and become friends.”

Fishy focus for client’s magazine

KLC attends feature and photo shoot for supermarket client's magazine

KLC samples the goods at supermarket client's magazine photo shoot

This week saw KLC take a whistle-stop trip to Glasgow where she arranged and attended a photo shoot for her supermarket client’s magazine. The supermarket is looking to promote its “lesser-known” fish so KLC arranged for a couple of colleagues to be shown what dishes can be created with rainbow trout, coley and salmon trimmings. And, of course, to be able to write accurately, KLC had to have a taste…! The two-page feature will appear in the magazine next month.

Word spreads about client’s computer gift

Happy New Year to our clients and contacts!

Another nice piece of publicity for KLC client, RES Info-Techo, and Castle Point Citizens Advice Bureau as our article is featured in the January 30 issue of the Essex Enquirer, page 4. Take a look

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