Angling for awards at Academy

A school which employs KLC as Media Consultant has launched its very own angling club.

Following on from the success of the new BTec qualification in fish husbandry among students, Greensward Academy Angling Club has been set up in conjunction with the Angling Development Board.

And the club has already organised its debut event – the first Essex county championships on July 19.

Mike Salisbury, who has set up the club, said: “As we have been active in promoting angling activities for some time now, the logical next step is to form an official angling club.

“We hope to receive Clubmark accreditation from the Angling Development Board which will bring numerous benefits, including the possibility of additional funding for our angling activities. We will then also be able to train more angling coaches. So far, other members of staff, sixth formers and volunteers have stepped forward to help.”

Students at the school, in Greensward Lane, Hockley, have been signing up for the year-long BTec course, taking the opportunity to delve deeper into their favourite sport and earn a qualification equivalent to one GCSE.

The new angling club is open to students of all ages and will entitle them to 20 per cent off the price of day tickets at Churchgate Lakes, Battlesbridge, priority places on fishing trips, access to qualified coaches and a bi-monthly drop-in session for angling advice and the opportunity to take part in competitive matches against other schools and clubs.

Hundreds flock to library for science demo

Crash, bang, wallop…what an event!

More than 300 people flocked to Hockley library as students from nearby Greensward Academy – a KLC client – put on a scientific display.

Members of the school’s Year 7 and 8 science and engineering club joined forces with library staff to show primary school students what fun can be had with these subjects.

Rob Davis, assistant vice principal in charge of specialisms at the academy, in Greensward Lane, said: “Our students spent the day putting on a series of science experiments. We wanted to give people the opportunity to look at the latest science books you can pick up in the library, but also to inspire primary age children to think about science and see what exciting work goes on at Greensward, a specialist science college.”

Press release results in potential business for school salon

What a lovely start to the week, a testimonial from a client who has enjoyed a positive response from some KLC PR work.

KLC acts as freelance Media Consultant for Greensward Academy, in Hockley. A recent press release written to promote the school’s salon for trainee beauticians featured in the Echo newspaper.

Carole Bartup, in charge of the school salon, said: “We had six calls from potential new clients from your newspaper article.  We are really pleased and would love to do it again sometime in the future.”

KLC has it all wrapped up in pet magazine

 This month’s issue of Pet Gazette, a Mulberry Publications magazine, features an article KLC was commissioned to write about the role packaging plays in the pet sector.

Our brief was to take a look at how the recession has resulted in manufacturers and retailers having to take a closer look at how products are packaged and what steps are being taken to ensure sales continue.

The Silent Salesman piece was puffed on the front page!

Double delight for driving school client

Benson School of Moroting artilce in local newspaper
KLC press release appears in Essex Chronicle newspaper

Our article featuring client Benson School of Motoring’s unique way of tackling drink-driving has made the headlines this week.

The piece has so far featured on page three of the Essex Chronicle (right) and in the Braintree and Witham Times (see link) newspapers.
Let’s hope it inspires more drivers to think twice before drinking and driving.

It’s Game Over for drink-drivers

With a shocking 122 people injured as the result of a drink-driver last year, one KLC client is taking matters into their own hands.

The Benson School of Motoring, based in Braintree, Essex, but with instructors in surrounding counties, owns the only mobile car-based driving simulator of its type in the world.

The life-like system allows you to drive through a series of on-screen scenarios from within a real car, using actual gears, pedals, steering wheel, indicators and mirrors.

If the “driver” makes a mistake, the car will shudder, stall or crash, giving a frighteningly realistic driving experience.

The XPI Simulation programme even allows the instructor to tap in details of an imaginary alcohol consumption for the driver, resulting in an example of the affect it would have on their driving – including weaving across the road and delayed reactions.

Benson School of Motoring instructor Steve Hicks, who is also a Witham Town councillor, travels all over the UK with the simulator to help children, nervous learners and experienced drivers gain a better understanding of the roads and its dangers. The simulator has even been taken to Sweden at the request of the Swedish Board of Tourism.

He said: “The simulator is used in all sorts of scenarios. Companies whose employees drive company cars use the simulator and get me to give a report back on their driving, nervous drivers use it to get a feel for a car and the roads before having the confidence to drive for real and parents often book the simulator for their child’s birthday and before they reach 17 to get them prepared for what’s to come.

“We also do a lot of road safety days. The emergency services use the simulator as a way of showing people how to drive properly. In Cambridge last year, we joined the police at 11pm in urging clubbers to drive the simulator after inputting their actual alcohol consumption that night to get them to think twice before getting in their own cars and driving home. They were surprised at the affect it had on their driving.”

Drink-driving affects everyone in society and in 2010, a drink-driver who crashed into Mr Hicks’ car while collecting her children from school was suspended from driving, fined and had points placed on her licence.

The Benson School of Motoring is keen to prevent this type of incident happening.

And with a total of 50 drivers caught drink-driving during the 2010 festive season aged under 25, it is vital lessons are learnt as early as possible.

Mr Hicks said: “We have run several awareness days with students, including those at Maltings Academy, in Witham, Braintree College and many other schools.”

To book your sessions in the Benson School of Motoring driving simulator, or for car or motorbike lessons, call 0800 019 0800.

Funeral transport debated in KLC article

Writing is never dull. Even when commissioned to write a 1,000-word article looking at funeral transport, you find the topic consumes you and draws you in.

Here is our latest article for Funeral Service Times, a Mulberry Publications magazine. Serious money is spent on built-to-order funeral vehicles, but what justifies spending £100,000 on one car? Take a look at our article…

Inspirational client makes the headlines

Published article in local newspaper
KLC press release published in Essex Chronicle

Women from across the county will be able to join forces in an effort to boost their businesses and the economy, thanks to this piece of publicity.

KLC client the Athena Network was keen to raise the profile of its networking event so called on our PR services.
The article has been published on page 6 of this week’s Essex Chronicle newspaper.
Good luck with the event, girls!

KLC client inspires women to help save the economy

A woman’s work is never done…

And the next job on the list of Essex women, is to help save the economy.

With only 15 per cent of its sole trader members being female, the Federation of Small Business (FSB) believes getting more women into business roles could contribute £23bn to the UK economy.

A spokesman said: “We need to look at things like developing female mentors to help women start businesses and women-only networks.”

KLC client the Athena Network is pulling out the stops to inspire women in the county to do their bit and have the connections and the support to start their own businesses.

Suki Fusi, a mother-of-five who runs two businesses including Athena in Maldon and Chelmsford, said: “Our meetings give women the opportunity to stand up in front of a friendly audience and practise giving presentations about their business. You will make close friendships, but always with a business focus.

“The groups are a support network of professionals who can give you advice or simply be there to listen when you’ve had a bad day – or great success – you want to share. We see it as having a board room at your finger tips.

“We know people are watching every penny they spend at the moment. But, we see joining a group such as ours as an investment rather than an expense. We are connecting you, not only with the women in the room, but also the extended network of people they know outside of the group.”

All women running their own business or looking for help in starting up are invited to go along to a visitor day on Thursday February 10 at Five Lakes, in Maldon, between 12pm and 2pm.

Motivational speaker Sheila Steptoe, who turned her life around to become a successful business woman, will be on hand to inspire and give ideas and insight into achieving success.

Contact Suki Fusi to book your place on suki.fusi@theathenanetwork.com