Essex-wide audience for Zumba warning

Our health and safety warning to Zumba fans from client Joani St Cliere has been heard across the Essex county after our press release was this week published in the Essex Enquirer newspaper.

The county-wide newspaper has an estimated readership of 180,000 so we are delighted to have secured a large slot for our client.

See page 28 of the current edition…

Spell-binding news in print

Just like that…

With a wave of our magic wand, we helped magician client Paul Clancy, of Prestige Conjuring, based in Grays, Essex, appear in his local newspaper, the Thurrock Gazette.

We helped the former Essex Police officer promote his great success in scooping three industry awards.

Take a look at page 41 of this week’s newspaper…

Using the magic of PR for client

PR for magician Paul Clancy
Magician Paul Clancy with his awards

Now that’s magic!

KLC client and magician Paul Clancy watched the competition vanish before his very eyes as he scooped his third award in just eight months.

For Paul, of Prestige Conjuring, the hat-trick of accolades confirms his transition from part-time entertainer to full-time professional.

Just six years ago, Paul wore a uniform of a very different type – as licensing officer for Essex Police.

He said: “Magic has been a hobby of mine since I was 14 when I learnt from books in the library. I decided to train professionally two years before I retired from the police. I then joined Ilford Magical Society which gave me the experience and confidence to take the entrance exam for the Magic Circle.

“I enjoyed my time in the police, but I love what I do now immensely. You just cannot explain the feeling you get inside when you see someone’s face light up with enjoyment and amazement at what you have performed. People often think magic is for children, but when you see the magic happen in your own hands, you realise how impressive it can be.”

Paul, of Grays, was picked as winner of the Ilford club’s stage magic competition after performing a ten-minute routine in front of a panel of judges, winning ahead of acts from around Essex. The award followed wins in the club’s close-up competition, where he was judged on his entertainment value and magical ability, and the classic trick competition.

He said: “It is quite an achievement to win one award, let alone all three. I have come second before, but I wanted to win to prove to myself I am at a reasonable standard. I put the hard work and effort in and I guess this shows I am good at what I do.”

If that were not proof enough, Paul was this year called on for the third time to entertain the 500-plus elite athletes and special guests at this year’s London Marathon dinner.

He also appears at weddings, parties and corporate events around the region, putting on main stage performances or close-up magic while moving from group to group or table to table.

Warning heard across mid Essex

Newspaper prints article on Zumba fitness
KLC article in Essex Chronicle newspaper

Our client, Joani St Cliere, has had her voice heard in the local press, thanks to our recent press release.

Joani, an experienced fitness teacher and back specialist, issued a warning to Zumba fans to be aware of classes being run by inexperienced instructors with little health and safety training.
Our article appears in this week’s Essex Chronicle newspaper, which serves mid Essex, on page 7.

Safety warning to Zumba fans

A highly trained back specialist and fitness professional has issued a caution to anyone looking to join the latest dance craze.

As the Zumba dance fitness phenomenon sweeps the nation, KLC client Joani St Cliere is concerned about the number of classes being launched by new-comers with little or no experience of safely leading class workouts.

Joani, who has waiting lists for her 16 classes each week, revealed anyone can become a Zumba instructor by paying £180 to get a qualification after a one-day course. Although instructors are encouraged to gain a recognised fitness qualification before starting classes, this is not forced upon them.

This, she fears, does not qualify a complete novice to be responsible for students’ health and safety.

She said: “People see how busy my classes are and they want a piece of it. What they do not realise is I have been teaching for 15 years so I have a ready-made following.  When I started out, I had a class of eight people, five of whom were family! It is only all these years down the line I am able to fill a hall with more than 100 class members at a time.”

PR for zumba fitness instructor Joani St Cliere

Joani St Cliere teaches Zumba

Joani, who lives in Mayland and teaches in Maldon, Chelmsford, Danbury, Burnham and Woodham as well as at retreats in Turkey, Greece, Mexico and Sri Lanka, danced as a teenager before training as an aerobic and fitness instructor and studying to teach yoga, pilates, ante and post natal and martial arts.

Taking her career to the next step, Joani has become one of just six specialists in the industry to qualify as a Level 4 back pain specialist.

Joani, the first Zumba teacher in Essex, said: “There’s a difference between being an instructor and a teacher. I have done a lot of teacher training and am a qualified trainer of teachers. I have also done a degree in learning psychology.

“I believe imparting important information to my students is vital. People leaving class having learnt something other than a routine is important to me.

“So many people have back problems, so I wanted to know when they came to me with a query or if I saw them doing something in the wrong way, I was qualified to deal with it. I spend time shadowing an osteopath so I am constantly learning and am aware of people’s safety.”

Her expert knowledge and experience has seen her become the first in the area to take Zumba to the next level, by launching Zumba Toning and Zumba Gold classes this month.

The Toning classes combine targeted body-sculpting exercises and high-energy cardio work with Latin-infused Zumba moves, while the Gold sessions are modified to suit beginners, active older students or those recovering from injury or operations.

Visit to find out more.

What is Zumba?

Zumba was born in America in 2001 and fuses Latin rhythms and easy-to-follow moves to create a fitness programme which burns calories in a party atmosphere. The routines feature interval training sessions where fast and slow rhythms and resistance training are combined to tone and sculpt the body while burning fat.

But, according to teacher Joani St Cliere, it is not just for the young and beautiful.

She said: “There is a misconception that you have to look like the Latin beauties to enjoy Zumba. That is not the case. There is something for everybody. It is just a fantastic way of exercising to such uplifting music. You certainly do not need to be a size zero dancer to join in. Everyone can get something out of it!”

KLC helps promote event through PR

PR appears in local newspaper
KLC press release published in Essex Chronicle

KLC client Karmic Events was born when two mums grew tired of the existing social scene in Essex. Wanting to combine the latest trends in dance fitness and the typical girls’ night out, the company was launched and set about hosting alternative party nights.

The latest, a belly dance party in Chelmsford, benefited from a PR push by KLC.
The Essex Chronicle newspaper followed up our press release by sending out their own photographer to capture this great image.
See the story in this week’s Chronicle newspaper, page 26.

Scratching below the surface for pet mag

KLC was commissioned to write this 1,000-word article on flea and worm infestations in animals for Pet Gazette, a Mulberry Publications magazine.

You can find the three-page article in this month’s issue of the magazine, which is distributed around the pet industry.

KLC article looks at secondhand watch trade

This month’s issue of Jewellery Focus, a Mulberry Publications magazine, features an article written by Kelly Clark investigating the trend for investing in secondhand watches.

KLC is commissioned on a monthly basis to write articles for a series of Mulberry Publications magazines, demonstrating our ability to write on a number of topics – with work appearing in Jewellery Focus, Pet Gazette, Hotel and Funeral Service Times titles regularly.

Copy adds voice to new website

We are delighted to see the brand new website for Clarkes Catering go live! The website for the Essex catering company had been designed some months ago, but Lee Clarke struggled to find the time and inspiration for the words. That’s where KLC stepped in!

After spending time interviewing Lee and gathering as much information as possible, we set about writing copy for the entire site. We think the finished product is good enough to eat!

Take a look at