Checking out the hotel industry

KLC provides journalism and copywriting services on a monthly basis to Mulberry Publications, the Essex-based magazine publisher.

This latest piece of copywriting commissioned to us featured in the April edition of Hotel magazine and involved a Q&A piece with an industry expert.

Latest commission for niche magazine

Our latest commission for Essex-based Mulberry Publications appears in this month’s Funeral Service Times magazine.

The 1,000-word copywritten article investigates the industry of funeral stationery. Our journalist interviewed numerous experts in the trade to write this feature.

If you have an article which needs writing, we have the journalism experience to handle interviewing, reporting and writing in all styles and on all topics.

Hitting the road via open day

Freelance copywriting for driving school

Benson School of Motoring

Learner drivers and instructors from across East Anglia are invited to attend an open day.

KLC acts as PR Manager for Benson School of Motoring, based in Braintree but with classes held across the region.

Our journalist has written and released this press release this week to promote the event. Take a look….    Driving school open day

Rapid response to PR

Copywriting for newspaper in Chelmsford, Essex
Cookery school feature in Essex Chronicle newspaper

KLC client The Smart School of Cookery is delighted with this piece of PR…after it secured the company a booking within hours of hitting the news stand!

Our copywriter spent half a day at the cookery school to put together this newspaper article and take photos.
It was given great coverage in the Go! entertainment section of the Essex Chronicle newspaper, in Essex.

Charity event secures press coverage

Freelance copywriting / PR for charity event
Our article appears in the Essex Chronicle newspaper

A charity mission which started with a three peaks challenge has gained some publicity.

KLC was asked to help raise the profile of the efforts being made by a team of businessmen and women in Chelmsford, Essex, to raise money for Bliss, the charity for babies born too soon, too small or too sick.
The PR effort resulted in the copywriting appearing in the Essex Chronicle newspaper.
Read the full article here…    Elite Events Essex EC 09-06-11

End of an era at school

KLC acts as Media Consultant for the Essex academy schools, helping to promote them through positive copywriting resulting in publicity in local newspapers.

This latest press release invites former pupils to go along to Maltings Academy’s open day, giving the community a last look around the school building before it is demolished later this year. The school will then move into state-of-the-art new facilities on the same site in Witham, Essex.

MA building open day

Cookery school is hot news

Keen chefs looking to improve their skills and enjoy good food will find what they are looking for via a community website for Chelmsford, Essex.

Our client, The Smart School of Cookery, was keen to get some local Essex PR and so we jumped on board and put together a press release.

Take a look at our copywriting featured here on the About My Area community website for Chelmsford…

http://www.aboutmyarea.co.uk/Essex/Chelmsford/CM2/News/Local-News/197823-Master-Chef-Comes-to-Essex

KLC writing reaches web community

Our piece of PR promoting the Bliss Charity Ball in Chelmsford, Essex, this month has reached a worldwide audience…via a community website.

The article, copywritten by KLC, appears on the About My Area website. Take a look…

http://www.aboutmyarea.co.uk/Essex/Maldon/CM9/News/Local-News/197691-Chelmsford-BNI-Help-Bliss-Charity

Become a master chef in Essex

If you can’t stand the heat, then maybe a television cookery show isn’t for you.

With the eyes of the studio and home audience on you as your mind goes blank and refuses to remember your name, let alone all those culinary skills, you may find yourself wishing you’d stayed at home.

But, just because you can’t cook for television, doesn’t mean you won’t cook with the professionals.

Luckily, you can still show off your cooking skills, learn something new and wow your audience as the MasterChef flavour comes to Chelmsford.

KLC PR client The Smart School of Cookery has been established in Danbury for the last four years, within a converted barn with attractive original beams, fully-equipped kitchen and dining area.

Budding chefs travel from across the UK and Channel Islands to learn from the experts with lessons ranging from seafood to Italian and from dinner parties to barbecues.

Ann Hood started the company as a hobby in her own home, before massive demand saw her expand to include her professional kitchen and mobile corporate events.

PR copywriting in Chelmsford

Kelly lends a hand at the Smart School of Cookery

She has now launched a new concept after experiencing firsthand the pressure of television cooking.

She said: “I was on Masterchef in 2009. It was really good fun and everyone on the show was fantastic. But, I am simply not one for the cameras.”

The Ultimate Dining Experience is for groups of up to six friends or relatives who will enjoy a two or three-course meal designed by a professional chef.

Diners can choose from an extensive list of menus or craft their very own, before sitting back and enjoying the private meal – or putting on an apron and helping chef!

Ann said: “This is a unique experience for any enthusiastic chef or for anyone simply looking to enjoy good food among friends. If you are a budding chef, you will be encouraged to help prepare the gourmet meal before it’s enjoyed by your party at the end of the experience.

“I want this to be intimate to enable everyone to be able to see what is going on and to learn something. Plus, more and more people are enjoying meals with their friends at home because of the recession and are wanting to learn how to impress.

“We have even had people come along to prepare to go on the Come Dine With Me television show!”

Chefs at the school include Franck Pontais, who has worked for Harrods, Elton John and Piers Morgan and appeared on Ready Steady Cook and Channel 4’s Iron Chef. Celebrity television chef Valentina Harris and BA senior executive chef Steve Walpole also give lessons.

Penny and Tony Barber, of Cock Clarks, are looking forward to taking their family along for the Ultimate Dining Experience after already experiencing other classes at the school.

Penny said: “Some of our children are vegetarian and it can be a real challenge to keep finding new and interesting dishes to make when they come over. I look through the internet for inspiration. I am also an ardent cookery programme watcher, but it is not easy to remember the lessons and go off and confidently copy. This way, we can ask the chef in front of us to show us again if we are not certain of something and we can ask questions – you can’t do that with the television!

“It will be great to bring our children here to enjoy a lovely meal tailored for their requirements, but to also see up close how to put the dishes together so we can take the knowledge and tips away with us to try at home.

“It is such a good idea. It’s really novel.”

Tony added: “Television cookery programmes have gone too X Factor; it’s all about the lights and the dramatic music and not purely about the cooking. Here, we can learn so much, but still enjoy ourselves.”

Visit http://www.thesmartschoolofcookery.com/ or call 0800  756 6805 for more information or to book.

Support from fellow journalist

We received a lovely compliment from a fellow Essex journalist on Twitter today.

We work very closely with Rob Sambrook Photography after spending time working together on Essex newspapers in our previous lives. Rob is our photographer of choice for our Essex PR work.

He did a shout out for us on Twitter today for “generally working hard and getting great results for clients”.

A lovely gesture and kind words! Thank you!

Check out Rob’s talents at www.robsambrookphotography.com