All schools need good PR

A large part of ur work at KLC is in school PR.

We act as media consultant for a number of schools in and around Essex.

This week, we met with another school we are looking to work with after Easter. But, the vice principal we met with was intrigued to know why they should be doing any PR when they don’t struggle for student numbers.

All of our schools have varying reasons why they invest in getting as much positive publicity out to the press as possible – some may want to improve their reputation, while others may simply be keen to show they are a part of the community they serve. Whatever the reason, there can only be good to come from promoting a school’s great successes, interesting projects and hard work in the local media.

So, we hope to work with this very successful school in the new term and for our experienced journalist to produce many in-depth features to show parents what exactly this school can do for their child.

In the meantime, here are a selection of the headlines we’ve secured over the last week for one of our long-standing school clients, Maltings Academy, in Witham, Essex…

Maltings Academy news

More Maltings Academy news

MP visits KLC client school

Journalist Kelly interviewing Jack Straw MP

Journalist Kelly interviewing Jack Straw MP

It was a pleasure to meet and interview the Rt Hon Jack Straw MP when he visited one of our client schools recently. The former Home Secretary spent an evening at The Helena Romanes School, in Great Dunmow, Essex, as part of the Essex Book Festival. We act as Media Consultant for the school and had journalist Kelly on hand to report on the event. Kelly was able to spend time with Mr Straw while he relaxed before going on stage, chatting openly about his childhood in Essex.

Local newspaper photographer captures the event

Local newspaper photographer captures the event

The visitor attracted a packed-out audience at the school, where he signed his latest book after being interviewed on stage for an hour. Read the article we released to the local press on the event here… Jack Straw interview

Authors capture children’s imaginations

Journalist Kelly with author Paul Stewart and illustrator Chris Riddell

Journalist Kelly with author Paul Stewart and illustrator Chris Riddell

In our role as Media Consultant for schools in and around Essex, we love nothing more than meeting the wide array of visitors who come to speak to students. Last week, our journalist Kelly went along to client school Maltings Academy, in Witham, Essex, to report on a talk given to local primary school children from author Paul Stewart and illustrator Chris Riddell. As Paul told the children about their joint work, Chris busily drew endless impressive images as the children watched on. Never one to miss an opportunity, our journalist asked Chris if he could do a drawing for us. Here is what he came up with…. Picture drawn for KLC by illustrator Chris Riddell We look forward to seeing what publicity we have secured for our client in this week’s newspapers.

Getting school news in the press

A large amount of our time is spent working with our school clients in and around Essex.

We act as Media Consultant for a number of schools, sending our journalist to liaise with teachers, staff and students to find the best news to share with their local newspapers and radio stations.

In Witham, Essex, we work with both Maltings Academy and New Rickstones Academy which are under the Academies Enterprise Trust umbrella.

Our journalist visits every week to ensure a steady flow of news to the local press.

This week, our articles from both schools appear in the Witham Times newspaper.

Take a look…Witham school clients in the press

If your school could benefit from some positive publicity, get in touch so we can tell you the variety of ways we can work to fit in with your budget. Email



Awards entry boosted by coverage

Freelance journalist Essex

Estuary Logistics Echo coverage

When KLC was approached by a company keen to get some press cuttings to accompany an awards entry, we were very happy to help. Estuary Logistics had a great story to tell, having bucked the trend of businesses failing in the recession, instead making fortunes in a short space of time. Our journalist spent some time on site before writing and releasing an article to the local press. The up-take was great, with all local newspapers taking an interest and running the story.  Here is the coverage in the Echo as well as the front page (with page two turn) coverage in the Leigh Times…

Freelance journalist Essex

Estuary Logistics Leigh Times page 2

Freelance journalist Essex

Estuary Logistics front page of Leigh Times