School funds are allocated by numbers of pupils. Pupil numbers grow and are sustained by a school having a positive reputation. A positive reputation comes, in part, from positive publicity in the local media.
That is where KLC steps in.
We work with lots of school clients in Essex and London to secure positive publicity in their local publications to ensure their pupil numbers continue to grow.
Our journalist is in regular contact with our client schools to gather, write and distribute positive news articles to our contacts in the local and regional media outlets, from newspapers and radio channels to news websites.
Take a look at just some of the publicity we have secured for our client schools recently…
As schools bedded down to a new normal in June, we continued to provide PR services to our clients to ensure their efforts were promoted.
Our journalist works with the primary and secondary schools within BMAT Education, in Essex and London, each week to gather positive news articles to write and distribute to the local, regional and education media.
The articles are also used to populate the Trust’s websites and social media.
Take a look at some of the publicity we secured for BMAT in June…
Just before lockdown hit, we arranged to have a national education journalist visit one of our client schools.
New Rickstones Academy, in Witham, Essex, has been on a rapid journey of improvement in recent years, going from hugely undersubscribed to an Ofsted-rated Good school.
We were keen for our client to be given the opportunity to tell the story of its transformation and so invited the editor of Teach Secondary magazine and journalist from Teachwire news site to meet the head and have a tour.
We work closely with education publication editors who regularly turn to KLC to provide features focusing on our school clients.
So, when we were approached by Teachwire – the online publication which supplies resources, news, products and comment from the world of education – to produce some content around the school closures due to the Coronavirus outbreak, we were happy to oblige.
We turned to our client The Sigma Trust, which looks after 12 primary and secondary schools in north Essex.
Our journalist – Kelly Clark – spoke with heads at the four primaries within the Trust, as well as the CEO, to bring together a 2,000-word feature.
We also continue to provide BMAT with a monthly digital publication to keep colleagues informed of the latest news from within the organisation – a tool even more vital during the school closures…
If your school, college or multi-academy trust is keen to secure more publicity like this or would like to have a publication produced to communicate with colleagues, get in touch on email@example.com to discuss.
Of course, March 2020 will forever be known as the time when the Coronavirus pandemic struck.
And, the virus kept our journalist extremely busy during March (and into April…). But, we also managed to secure our client BMAT Education plenty of publicity before the country’s schools went into shutdown.
BMAT has primary and secondary schools in Harlow, Epping and Stansted in Essex and in Newham, London. Our journalist visits the schools each week to find positive news articles to write and share with the local, regional, national and education media.
Take a look at some of the non-virus related publicity we secured for our client during March…