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Hello and welcome to my blog! This is where you can get to know KellyLouiseClark a little better. Follow all the news of who we’re working with, who we would like to be working with and where we’re being published.

Add your comments to the blog or send your views or suggestions to us at words@kellylouiseclark.co.uk

KLC news magazines keep parents in touch with client schools

Each term, we produce news magazines to keep parents up-to-date with what is happening in their child’s school. Individual schools and multi-academy trusts love being able to show their parents all of the wonderful things being achieved within their schools and by their pupils. Our magazines are a great way of doing that.

Our journalist, designer and printer work together to take the whole operation out of the hands of our clients, liaising at the beginning and at the end to ensure a smooth operation with appropriate, lively, positive content.

These are just some of the most recent news magazines we have produced, for Trinity Primary Academy, in Wood Green, London; The Sigma Trust, in north Essex; the BMAT multi-academy trust, in Essex and east London; and Nightingale Academy, in Edmonton, London.

If you are looking at new ways of communicating with your parents, get in touch on words@kellylouiseclark.co.uk to discuss our school news magazines.

KLC is ten! Celebrating a decade in business

Having received the bombshell news of impending redundancy in January 2009, journalist Kelly Clark vowed to take her extensive skills to the masses.

Determined this would not be the end of her story, the writer began drafting out a whole new chapter.

Kelly Louise Clark, the PR and writing machine, was born the very next month. Ten years on, the company director is thrilled her roles as daily and weekly newspaper reporter and editor and magazine writer gave her the foundation she needed to offer a wide range of services to her clients.

Today, she is thrilled to be working with many of those clients who came on board at the very beginning and proud to be celebrating ten years in business within her 23-year journalism career.

She said: “Ten years, wow!

“I wanted to take the opportunity to take stock of the last ten years and, most importantly, to thank those of you who have been a part of that story.

“So, thank you, thank you. For keeping a roof over my family’s head, for giving me such a richly varied working life and for putting your faith in me to do a good job for you. And thank you to those partners who I rely on to help me to serve my clients well and to offer a smooth and seamless service.

“Here’s to the next ten years together!” 

Kelly’s last full-time role was as deputy editor of five mid Essex weekly newspaper titles with Newsquest. Before that, she had been a reporter and news editor for large south Essex daily newspaper, the Echo, cutting her teeth as a 17-year-old trainee on the lively patch of Basildon. Other roles during her employed career included editor of the Met Police internal newspaper, The Job; news editor of the broadsheet weekly newspaper, the Surrey Mirror; and features writer for TVTimes magazine.

 

 

Providing PR services to multi-academy trust

November was a busy month of arranging fabulous publicity for our multi-academy trust client BMAT.

Each week, our journalist visits the Trust’s schools in Harlow, Epping and Stansted in Essex and Newham in London to gather positive news stories to write and share with the local, national and education media.

Journalist Kelly Clark interviewing Robert Halfon MP at Little Parndon Primary Academy

In November, we secured a wonderful piece of national publicity for the Trust’s BMAT STEM Academy with two pages of coverage in Teach Secondary, the national magazine…

BMAT STEM Academy – Teach Secondary

BMA STEM Academy – Teach Secondary 2

That month, we also organised a big interview between BMAT CEO Helena Mills CBE and local news channel, YourHarlow…

YourHarlow interviewing Helena Mills CBE

Watch the interview here…

Helena Mills CBE – YourHarlow

Take a look at the other publicity secured for our client in November…

BMAT – Epping Forest Guardian

Burnt Mill Academy – YourHarlow

BMAT STEM Academy – YourHarlow

Little Parndon Primary Academy – YourHarlow

Epping St John’s School – Epping Forest Guardian

Roydon Primary Academy – YourHarlow

BMAT STEM Academy – YourHarlow

Burnt Mill Academy – YourHarlow

Epping St John’s School – Epping Forest Guardian

Little Parndon Primary Academy / Cooks Spinney Primary Academy – Harlow Star

Epping St John’s School – YourHarlow

Little Parndon Primary Academy – YourHarlow

Epping St John’s School – YourHarlow

Sir Frederick Gibberd College / Little Parndon Primary Academy – Harlow Star

Epping St John’s School – YourHarlow

Roydon Primary Academy – YourHarlow

Cooks Spinney Primary Academy – YourHarlow

In November, we also produced a brochure for the BMAT Teaching School to promote its work…

BMAT Teaching School

Of course, we also produced our monthly digital publication to keep the Trust’s colleagues in touch with the latest updates…

If your school or multi-academy trust is keen to secure this kind of publicity, get in touch on words@kellylouiseclark.co.uk to discuss our flexible PR services.

Providing PR services to multi-academy trust

Each week, we work with the BMAT group of schools in Essex and London to promote their work within the press.

Our journalist visits the Trust’s many primary and secondary schools in Harlow, Epping and Stansted in Essex and Newham in London to collect positive news stories to write and share with the local, national and education media.

Take a look at some of the publicity we arranged for our client in October…

Burnt Mill Academy – Harlow Star

Epping St John’s School – Epping Forest Guardian

Roydon Primary Academy – YourHarlow

Epping St John’s School – YourHarlow

Forest Hall School – Dunmow Broadcast

Sir Frederick Gibberd College – YourHarlow

Epping St John’s School – YourHarlow

Forest Hall School – Herts & Essex Observer

Cooks Spinney Primary Academy – YourHarlow

Sir Frederick Gibberd College – YourHarlow

Epping St John’s School – YourHarlow

Magna Carta Primary Academy – Herts & Essex Observer

Little Parndon Primary Academy – YourHarlow

Sir Frederick Gibberd College – Harlow Star

Cooks Spinney Primary Academy – YourHarlow

Burnt Mill Academy – YourHarlow

In October, KLC arranged for the Trust’s school Burnt Mill Academy to feature on BBC Essex radio.

We also produce a monthly digital publication to keep BMAT colleagues up-to-date with the organisation’s news…

That month, we also produced a leaflet and online flyer to promote the Trust’s new school, Sir Frederick Gibberd College…

Sir Frederick Gibberd College

Sir Frederick Gibberd College 2

If your school or multi-academy trust is looking to secure this kind of publicity, get in touch on words@kellylouiseclark.co.uk to discuss our flexible PR services.

Providing PR services to multi-academy trust

We hit the ground running in September when it came to getting positive publicity for our school clients.

We work each week with the schools which make up the BMAT multi-academy Trust in Essex and London.

Our journalist visits the primary and secondary schools to gather, write and distribute news stories to the local, regional and education media.

In September, we arranged for BBC Look East to film at BMAT STEM Academy, in Harlow, Essex, to earn them some wonderful publicity as a brand-new school.

Watch the news item here…BMAT STEM Academy – BBC Look East

Take a look at some of the other publicity we secured for BMAT schools in September…

Sir Frederick Gibberd College – Harlow Star

Roydon Primary Academy – Harlow Harrier

Magna Carta Primary Academy – Herts & Essex Observer

Burnt Mill Academy – Harlow Harrier

Roydon Primary Academy – Harlow Star

Sir Frederick Gibberd College – Essex Live

Sir Frederick Gibberd College – YourHarlow

BMAT Teaching School – YourHarlow

Roydon Primary Academy / BMAT STEM Academy – YourHarlow

Roydon Primary Academy – YourHarlow

Burnt Mill Academy – YourHarlow

Sir Frederick Gibberd College – YourHarlow

Sir Frederick Gibberd College – YourHarlow

We also produce a news magazine for BMAT parents each term to share the many wonderful achievements and updates with them, as well as a monthly digital publication for BMAT colleagues…

To discuss our flexible PR services, get in touch on words@kellylouiseclark.co.uk

 

School news magazines and internal communications

While schools produce prospectuses to communicate vital facts and figures with interested parents, we believe sharing lots of wonderful news stories is an even better way to sell a school.

That’s where our school news magazines come in. We produce eight or 16-page news magazines for our school clients, packed full with positive news articles and smiley photos of children achieving and happy.

For some of our multi-academy trust clients, we also handle their internal communications by producing an alternative news magazine with updates for colleagues across their organisation.

Take a look at just some of our recent publications, for Trinity Primary Academy in Wood Green, London; the Sigma Trust in north Essex; and Nightingale Academy in Edmonton, London…

At KLC, we take on the entire process of gathering and writing the content, collecting images, designing and printing the publications for our clients. All our clients have to do is approve the design before it goes off to print.

If your school or multi-academy trust could benefit from this kind of communication with existing or prospective parents or its employees, get in touch on words@kellylouiseclark.co.uk to discuss.

Copywriting for corporate internal communications

We are skilled at writing for any publication and to any audience. With more than 20 years’ experience working in newspaper journalism and both external PR and internal communications, we can adapt our writing style to suit our clients’ needs.

We are regularly commissioned to send our journalist out to visit Anglian Water sites, to find out about individual projects to share across the business on the pages of internal magazine, @One.

Our journalist interviews key team members on site to gather the information and quotes to produce double-page features.

Take a look at the most recent features, produced by KLC…

If you need the support of some outsourced copywriting from experienced journalists, get in touch on words@kellylouiseclark.co.uk to discuss.

Helping schools to hit the headlines – for the right reasons

At a time when schools are facing tough budget restraints against increased pressure to succeed, it’s more important than ever for them to have the best possible reputation.

Good reputation leads to increased pupil numbers which gives a school’s budget a significant boost.

One way to achieve this is to invest in PR services.

Many schools prioritise an investment in PR with KLC as they feel it is the best way to keep their name in the headlines for the right reasons to attract parents to show an interest in their school.

Take a look at just some of the publicity we have secured for our school clients, helping to keep them in a positive light in the media…

New Rickstones Academy – Heart FM

Burnt Mill Academy – Harlow Star

Forest Hall School – Herts & Essex Observer

Maltings Academy – Essex Chronicle

New Rickstones Academy – Essex Chronicle

Royal Docks Academy – Newham Recorder

BMAT STEM Academy / Burnt Mill Academy – Harlow Star

Forest Hall School – Harlow Star

New Rickstones Academy – Essex Chronicle

Maltings Academy – Essex Chronicle

Forest Hall School – Dunmow Broadcast

New Rickstones Academy / Maltings Academy – Essex Chronicle

Forest Hall School – Dunmow Broadcast

New Rickstones Academy – Essex Chronicle

Maltings Academy / New Rickstones Academy – Essex Chronicle

If PR is on your to-do list at the start of this school year, get in touch on words@kellylouiseclark.co.uk to discuss our flexible PR services.

Earning publicity for school clients’ exam results

Working with schools is a year-round job for KLC.

Every week, we work closely with our school clients with the mission of securing as much positive publicity for them as possible.

The summer, though, brings two of the very best opportunities to promote our schools – A-level and GCSE results days.

Our journalist handles the release of all our school clients’ exam results, as well as interviewing students to put together interesting case studies editors are always looking out for. Indeed, we are approached each year by editors and producers who know we will provide them with the very best news stories during this annual event. It is not unusual for TV and radio crews to arrange to visit our schools as part of their exam results coverage each year.

Take a look at just some of the wonderful publicity we secured for our clients this year, including radio, TV, online and in-print coverage…

Forest Hall School – BBC Look East

Maltings Academy / New Rickstones Academy – Essex Chronicle

Royal Docks Academy – Newham Recorder

Maltings Academy – Braintree & Witham Times

Burnt Mill Academy / Sir Charles Kao UTC – Harlow Star

Witham Sixth Forms – Braintree & Witham Times

Sir Charles Kao UTC – Harlow Star

Witham Sixth Forms – Essex Chronicle

Forest Hall School – Dunmow Broadcast

Sir Charles Kao UTC – YourHarlow

Forest Hall School – Herts & Essex Observer

Burnt Mill Academy – YourHarlow

Epping St John’s School – Epping Forest Guardian

Sir Charles Kao UTC – YouHarlow

Royal Docks Academy – Newham Recorder

Epping St John’s School – Epping Forest Guardian

Burnt Mill Academy – YourHarlow

Maltings Academy – Braintree & Witham Times

If you struggle to get the very best publicity off the back of your exam results, or if you are yet to get your best results and would benefit from a PR expert handling the story surrounding the figures, get in touch on words@kellylouiseclark.co.uk to discuss our flexible PR services.

 

Providing PR services to multi-academy trust

School may be out for summer, but there was no sign of our clients winding down during July.

We work with BMAT, the multi-academy Trust, to secure positive publicity for its schools in Harlow, Epping and Stansted in Essex and Newham in London.

Our journalist spends two days each week within the schools to gather up positive articles to write and share with the local, national and education media.

In July, we secured a slot on BBC Essex for BMAT school Forest Hall Academy.

Have a listen here…

Take a look at some of the other publicity secured for BMAT during July here…

BMAT – YourHarlow

Epping St John’s School – Epping Forest Guardian

Burnt Mill Academy / Roydon Primary Academy – Harlow Star

Cooks Spinney Primary Academy – YourHarlow

BMAT / BMAT STEM Academy / Burnt Mill Academy – Harlow Star

Freshwaters Primary Academy – YourHarlow

Cooks Spinney Primary Academy – Harlow Star

Burnt Mill Academy – YourHarlow

Freshwaters Primary Academy / BMAT / Burnt Mill Academy – Harlow Star

Burnt Mill Academy – YourHarlow

Magna Carta Primary Academy – Dunmow Broadcast

Burnt Mill Academy – YourHarlow

Magna Carta Primary Academy – Herts & Essex Observer

We also produce a monthly publication to keep colleagues and stakeholders within BMAT up to date with the latest updates, news and achievements…

If your school or multi-academy trust could benefit from a boost in positive publicity, get in touch on words@kellylouiseclark.co.uk to discuss our flexible PR services.