About

Having decided when leaving school I wanted to be a writer, I approached my local newspaper for the opportunity to spend some time in the newsroom. After several months of learning the ropes unpaid at the age of 17 in 1996, I was offered a full-time job as a trainee reporter at the Evening Echo, Basildon, Essex. I worked my way through journalism college and rapidly up the career ladder to become one of the youngest ever news editors of the then five-edition daily newspaper.

Since building a solid foundation in daily newspaper journalism – where every day was different and could include reporting on a murder in the morning and attending a council meeting in the evening – I have worked as editor of the Metropolitan Police newspaper, The Job; as feature writer of TVTimes magazine; and as deputy editor of five regional newspapers in the Newsquest Essex portfolio.

With 13 years’ experience under my belt, I set up my own PR and copywriting business in 2009.

Journalism is a wonderfully varied world and setting up my own business has enabled me to work with an even wider range of clients. Take a look at my Client page for an extensive list, but I have had the absolute pleasure of working with Sainsbury’s, Anglian Water, the Citizens Advice Bureau, the Police, Fire and Crime Commissioner for Essex and dozens of schools in and around Essex, to name just a few.

I support my clients with my ability to write. I share my knowledge of the media and communications and how that can help them in their mission. I provide them with access to my contacts. And I provide them with the peace of mind that I will do whatever I can to help them to get to where it is they want to get to, with regards to communication, improved reputation and heightened profile.

My unique selling point is all of the above. It’s me and my experience. It’s my straight-talking, jargon-free writing style. It’s offering you the opportunity to have your very own journalist as part of your team.

Come and say hello and see how I can help you by making words work.

Freelance copywriter magazine

A journalist for three decades, with extensive experience of working in bustling newsrooms, I know what it takes to turn the seed of an idea into a headline-grabbing news article. Even better, because I’ve worked as an editor, I know the tricks of the trade to getting those articles published and in front of your desired audience. Unlike traditional PR firms, I won’t write a “press release” for you – instead, I will write the story that I know editors will want to cut and paste onto their pages, but that also gets the messages out there that you need. If I don’t think your news is newsworthy, I will find an angle that works, for both the headline writers and you. Win, win for everyone.

Maybe you are an inhouse communications or editorial team and need an extra pair of hands to churn out some copy. I can add manpower to your team, act as an extra colleague when needed – to cover holidays or ultra busy periods or attend your events with you. I’m a journalist, so have the personality and skills to be able to blend in with your existing team, whenever you need me.

If you’ve been muddling through with the production of a newsletter, brochure or magazine to share your company or school’s news, let me take the strain and free you up to do your day job while I work with my inhouse designer to produce a professional publication – which can be printed and delivered to your desk or provided in digital format to be emailed to your mailing list.

Whatever your communications need, I pride myself on taking projects off of your to-do list and coming back to you when they are complete – making words work for you.

Get in touch today to see how I can help with your project. Call 01245 237751 or 07979 811580 or email words@kellylouiseclark.co.uk to discuss your communication needs.

KellyLouiseClark was established by journalist Kelly Clark. Having decided on leaving school she wanted to be a writer, Kelly approached her local newspaper for the opportunity to spend some time in the newsroom. After several months of learning the ropes unpaid at the age of 17 in 1996, Kelly was offered a full-time job as a trainee reporter at the Evening Echo, Basildon, Essex. She rapidly worked her way through journalism college and up the ladder to become one of the youngest ever news editors of the then five edition daily newspaper.

Since then, Kelly has worked as editor of the Met Police newspaper, The Job; as feature writer of TVTimes magazine; and as deputy editor of five regional newspapers in the Newsquest Essex portfolio.

With 13 years’ experience under her belt, Kelly became self-employed in 2009.

Contact KellyLouiseClark today on 01245 237751 or 07979 811580 or email words@kellylouiseclark.co.uk to see how this wealth of knowledge and experience can help you and your business.

Kelly Louise Clark

clients reviews

“I have worked with Kelly for many years. She is an extremely talented writer - her copy never fails to be informative, concise and interesting to read. On top of that, her very professional approach to all she does is enhanced by her constantly friendly, communicative attitude - making Kelly a delight to work with.”
Lee Pankhurst
Designer
“I have worked with Kelly for more than a decade, utilising her journalism skills as a necessary tool to promote the schools I have both worked within and lead. I believe – and have witnessed while working with Kelly – that positive PR is a vital part of growing a successful school. Indeed, I see Kelly and her work as a key part of my toolkit, which is why when I have moved schools, I have taken her along with me and continue to work with her after all these years.”
Damian Lee
Headteacher, Mayflower High School / Former Executive Headteacher, Maltings Academy and New Rickstones Academy
“Kelly’s a great copywriter and manages to turn complex reports into plain English quickly and efficiently which is perfect to help tell our stories at the Police, Fire and Crime Commissioner for Essex.

“She is also our go-to when we need to shine a spotlight on some of the community groups we fund, helping us to bring out the important human-interest stories to our work. We are a small team and having Kelly on board really helps us to deliver.”
Emma Thomas
Communications and Engagement Manager at the Police, Fire and Crime Commissioner for Essex
“Every school is proud of its pupils and wants to share the very best among the community. Working with Kelly helps us to promote the outstanding work that takes place in our schools, which is so important in helping all of our stakeholders buy into our vision and values. It was a central part of our school improvement journey and remains a vital role in sharing our ethos.”
Jamie Foster
Executive Headteacher,
Chase High School and St Martin’s School
“Kelly has worked with The Sigma Trust since it was formed in September 2016 and has had a key role in developing effective communications with the community that the Trust serves. Central to this has been our biannual publication, Sigma News, which celebrates the achievements of all 12 schools within Sigma.
“Kelly collates and edits all the articles supplied by the schools and ensures that it is published and distributed on time every six months.
“She provides two versions; one aimed at staff, trustees and local governors and the other for students, parents and the local community.
“This is now firmly established within Sigma and is fantastic value for money.
“In addition, Kelly liaises with the local press to create articles about the Trust and individual schools. She also provides regular opportunities for the work of our schools to be celebrated in a number of national publications.
“It has been a pleasure working with Kelly for the past four years.”
Jeff Brindle
CEO, The Sigma Trust
“Falcon Print Management have worked in collaboration with Kelly now for over ten years!

“Our work together has mainly been focused on producing magazines and newsletters for schools across the UK.

“Kelly is extremely professional and works to tight deadlines to put together wonderful articles about the schools, their students and staff.

“I think the fact we have worked with Kelly for all these years is testament to how highly we value her writing skills!”
Sarah Chaudhri
Director, Falcon Print Management
"Kelly was an invaluable contact for me during my time editing Teach Secondary magazine.

“From sourcing relevant case studies and contributors, to researching and writing articles, her understanding of both the education sector and my needs as an editor (including speed of turnaround!) meant that working together was always a pleasure, resulting in consistently strong copy."
Helen Mulley
Editor, Teach Secondary
“Kelly worked as a reporter for Herts & Essex News and Media for an extended period during 2016. Her experience shone through and she proved to be a valuable member of the team, always producing accurate copy in a professional and timely manner.

“She received a number of emails of thanks from people she had written about, which is almost unheard of in this line of work!”
Julie Palmer
Senior Editor, Herts & Essex News
“Kelly has just completed a third piece of work for us and we have been delighted with the results.

“There is no doubt involving a professional is really worth it - in our relations with the local media, in distilling what we and our clients wanted to say and in ensuring that translated into high quality copy, for example for our just published Annual Review.”
Graham Pooley
Programme Director, Helping Hands Essex
“Having been in the business for over 20 years now, I have come across three types of writers - terrible, average and bl..dy good at what they do… Kelly is like a dream writer to work with, also very modest at that. Not only are her words brilliant, but she also helps us designers by working as a real team player, also getting into our heads and making design/words work in tandem.

“I could not recommend Kelly enough and look forward to working with her again…”
Graham Conway
Designer of Helping Hands Essex leaflet and review
“Kelly has been working as a PR consultant for Maltings Academy for three years. In that time, the academy has moved from being undersubscribed by one and a half classes to being oversubscribed and in an ‘appeals’ situation.

“The work Kelly has undertaken, in terms of generating positive press, has been a factor in this change.

“She has also helped us to work towards achieving one of our aims of engaging with the community and this has been very successful.

“I would recommend Kelly’s company to you.”
John Szynal
Principal, Maltings Academy
“Kelly has worked with Greensward Academy for the past two years to support us with publicity of our events and image in the community.

“Kelly is a very flexible member of our extended Greensward team and has produced well-written articles in a very short time scale. Due to her great contacts, her success rate with the local newspapers in getting these articles printed has been a huge improvement on any other press officer who has worked with Greensward over the years.

“I thoroughly recommend Kelly to you.”
Debbie Stokes
Headteacher, Greensward Academy
“Thanks for your help in writing a great article for Peaceful Place, Kelly, which hit just the right note, resulting in a fantastic response from the publice.

“Since your piece appeared in the Echo, we’ve had several offers of help for the party and some generous donations of prizes.

“You’re doing a great job in helping us spread awareness of the charity.”
Celia Riley
Fundraiser, The Peaceful Place
“I was launching my company in the local paper and was very aware the article had to be written well as this was the first impression of our business.

“Kelly came to my office and I told her all about my business. She asked many questions, so she understood what our business was about and what message we wanted to get across to our prospective clients.

“Since then, we have gone back to Kelly and she has written an article for press for our first-year anniversary. I received many phone calls from local residents as a result of the article, so it clearly was successful in reaching our target audience.

“I would strongly recommend you use Kelly for your business as well – first impressions are so important!”
Fran Brabham-Neil
Mousesale Brentwood
“Kelly helped me enormously in those early days when I was finding it quite tricky to market myself as Talking Tots was such a new concept in Essex. She came along to one of my classes, spoke to mums and wrote a great editorial which she was able to get printed in two local newspapers.

“It gave me the boost I needed to get myself ‘out there’. Thank you, Kelly.”
Amanda Smith
Franchisee, Talking Tots
“I just wanted to say a big thank you on behalf of the whole committee for the wonderful article you put together for us. The publicity it has produced for us on the back of such a large piece was really great for the club.

“I hope we will have the opportunity to work together again and I will have no hesitation in recommending you to anyone in a similar position to us.

“Kind regards again for your excellent work.”
Graham Pryke
Treasurer and colts co-ordinator, West Mersea Cricket Club
“Kelly has done an excellent job for us. She was able to tailor each press release to include information about the local businesses to each individual newspaper.

“I have no doubt that due to this and the excellent writing style, Kelly was able to achieve a high percentage of newspapers receiving our press release running the article. It was most definitely a worthwhile investment for Select Network.

“We will most certainly be using Kelly again in the future and have no hesitation in recommending her to any business that is serious about raising their profile.”
Paul Howes
Co-director, Select Network
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